COMPANY: TV GUIDE, INC. | www.tvguide.com
Synopsis: During my tenure at TV Guide/TV Guide Interactive (1999-2002), the company was preparing for a global upgrade their Digital Cable Guide for their customer base. In my position as Strategic Designer/Project Coordinator, I was assigned the task to design, coordinate and oversee the development of the "Digital Quick Tips" (DQT) campaign, purposed alongside the Digital Cable Guide to instruct users of the TV Guide Interactive Digital Cable system on how to get the most out of their product. Below are a few examples of some elements of the DQT campaign--including the rollout of their updated remote control, promotional GIF images and Digital Quick Tips booklet--and marketing materials for the TV Guide Video On Demand product.
